SO/ Uptown Dubai
January, 2025
Dubai, UAE
SO/ Uptown Dubai is a design-led lifestyle hotel where bold architecture meets a fashion-inspired aesthetic, creating a space defined by contemporary style and a distinct sense of identity. Set within the Uptown Tower, the hotel brings together expressive interiors, dining, wellness and social experiences, offering a dynamic approach to modern hospitality.
Positioned at the intersection of design, culture and lifestyle, SO/ Uptown Dubai presents a curated environment that reflects both energy and refinement, shaping a new perspective on urban living in the city. Studio Limbo led the traditional marketing and social media management, developing a cohesive presence that translates the brand’s bold and contemporary identity across platforms.
